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Web design • lead generation • conversion systems

Turn more website visitors into genuine enquiries.

Blackstone Marketing helps NZ service businesses improve their website, lead generation and customer journey — so more of the right visitors take the next step.

Professional web designBuilt around the customer journey.
Qualified enquiriesForms and messaging that filter for fit.
Clear measurementTrack what happens after the click.

Free first look

Get your 3-point growth review.

Send us your website and what you want more of. We’ll show the first three things we’d investigate — no obligation.

No sales call required. We’ll review your website and reply by email within 2 business days.

Thanks — your review request has been sent. We’ll reply by email.
01Website design
02Lead capture
03Follow-up systems
04Tracking

See what Blackstone actually delivers

Know what you’re getting before you hire us.

These are generic demonstration examples only. They do not represent a real business, real customer, real project or real performance result. They show the level of detail, presentation and thinking a Blackstone client can expect to receive.

DEMONSTRATION PROJECT Example: *Your Business*

The placeholder “*Your Business*” is used below so you can see how the pieces connect from website review through to a finished lead system without referencing any real company.

What you receive

A review you can actually use.

Not a generic “your website could be better” report. Each point shows the issue, why it matters, what we would change and a visual direction.

01Current issueWhat a customer sees now.
02Commercial impactWhy it may affect trust or enquiries.
03Recommended changeThe exact direction we would test.
04Visual conceptSo you can see the idea, not imagine it.
BLACKSTONE MARKETING3-POINT GROWTH REVIEW — DEMO
Priority 01 — Make the first screen immediately clear
CURRENT PAGE
LOGO    HOME   ABOUT   SERVICES

Welcome to our website

We provide quality workmanship for all your building needs.

Learn more
Issue: A homeowner cannot immediately tell which projects the business wants, where it works, or what to do next.
PROPOSED DIRECTION
YOUR BUSINESS    PROJECTS   PROCESS   CONTACT

A clear headline that tells the right customer exactly what you do.

A clear one-line explanation of who you help, what you do, and where you operate.

Change: Lead with project type, service area and one clear action, then support it with project proof.
Website design / rebuild

A finished website, not just a prettier homepage.

The build is structured around what a prospect needs to see before they are comfortable making contact.

Responsive designService positioningProject proofClear CTAsContact journeyBasic tracking

The final scope depends on the business. We confirm pages, integrations, copy and ownership before work begins.

yourbusiness.co.nz
YOUR SERVICE • YOUR LOCATION

A headline built around the outcome your customer actually wants.

A short explanation of your service, ideal customer and why they should keep reading.

PROOF Experience / credentialsTRUST Licences / accreditationsREVIEWS Testimonials / reviews
Service / Project OneExample area
Service / Project TwoExample area
Service / Project ThreeExample area
Ready to discuss your project?Tell us what you need, where you’re located and when you’d like to get started.
Lead capture + follow-up

See what happens after someone clicks.

A good-looking website is only one part of the system. We can structure how the enquiry is qualified, delivered and followed up.

  • Capture the service, location, budget and timeframe.
  • Send a clean lead summary to the business.
  • Acknowledge the prospect immediately.
  • Track whether the lead was qualified, quoted or won.
STEP 1Project enquiry Selected serviceExample AreaExample budgetExample timeframe
→
STEP 2Qualified lead summary

Example Customer
Service / Project One
Example Area • Example budget
Target start: Example timeframe

Source: Website / Organic
↓
THE POINT OF THESE EXAMPLESYou should be able to picture the finished work before spending money.
Get a free 3-point review →

Interactive example

Small changes can completely change the first impression.

Drag the slider to compare a generic service-business page with a clearer, more conversion-focused version.

BEFORE — GENERIC AFTER — CLEARER & MORE FOCUSED
HOME   SERVICES   ABOUT   CONTACT

Welcome to our website

Learn more
YOUR BUSINESS
YOUR SERVICE • YOUR LOCATION

A clear headline that tells the right customer exactly what you do.

Explain who you help, why they should trust you and what you want them to do next.

PROOF TRUST REVIEWS
Start your enquiry →

What we can build

One partner for the website and the lead journey.

Blackstone can start with a focused improvement or build the complete path from website visit to qualified enquiry.

01 / WEBSITE DESIGN

Website Design & Rebuilds

Professional, responsive websites built around your real services, customer journey and enquiry goals — from focused redesigns to full website rebuilds.

Responsive design Clear service structure Lead-focused enquiry path
Discuss your website →
02 / LEADS

Landing pages & lead capture

Dedicated campaign pages, qualification forms and conversion-focused messaging.

Build a lead path →
03 / SYSTEMS

Follow-up & tracking

Simple structures that help your team respond, qualify and understand where good enquiries came from.

Improve the system →

What happens next?

From free review to finished work.

No sales call is required to get started. You see the thinking first, then decide whether you want Blackstone to implement anything.

01

Free review

Send your website. We reply by email with three specific opportunities and why they matter.

02

Recommendation

If implementation would help, we recommend the smallest paid option that actually solves the problem.

03

Fixed scope

Deliverables, price, revisions and third-party costs are confirmed in writing before work starts.

04

Build & approve

We build the agreed work, send it for review and put nothing live until you approve it.

NO LONG-TERM CONTRACT REQUIRED NO SURPRISE SOFTWARE FEES NO WORK GOES LIVE WITHOUT APPROVAL DIRECT FOUNDER CONTACT

Industries

Built for service businesses where each enquiry matters.

Blackstone is best suited to businesses where a stronger website or better-qualified lead can have meaningful commercial value.

01

Construction & Renovation

Builders, renovation companies, roofers and specialist contractors.

02

Trades & Home Services

Service businesses that depend on quote requests, call-outs or booked jobs.

03

Clinics & Wellness

Businesses where trust, treatment presentation and booking flow matter.

04

Professional Services

Advisory, specialist and B2B businesses with valuable enquiries.

05

Property Services

Property management, maintenance and project-based service businesses.

06

Specialist Operators

Niche businesses that need their expertise communicated more clearly online.

Packages & pricing

Clear starting points. No mystery pricing.

These are the current Blackstone one-off packages. We confirm the exact scope before work starts, and we do not add unapproved costs later.

Low-risk first project One-off

Conversion Sprint

NZ$495 incl. GST

For businesses that want Blackstone to fix a focused conversion problem before committing to a larger build.

  • Review of one priority page or lead path
  • Headline, offer and CTA improvements
  • Enquiry-form or conversion-path improvements
  • Implementation of the agreed changes
  • Basic tracking / measurement check
  • One revision round
Discuss a Conversion Sprint →
Wider build One-off

Growth System

NZ$1,650 incl. GST

For businesses that need broader website/conversion improvements and a more complete customer-acquisition system.

  • Everything in Lead Engine
  • Wider conversion improvements
  • Multiple campaign angles
  • Pipeline / CRM structure
  • Expanded follow-up system
  • Structured optimisation period
Discuss Growth System →
Full website build Quoted

Website Launch

Quoted to scope after free review

For businesses that need a proper website launch or rebuild with clear structure, lead capture and handover.

  • Website structure and page planning
  • Service messaging and CTA direction
  • Responsive build and lead capture forms
  • Tracking, integrations and handover plan
  • Scope, timeline and pricing confirmed in writing
Discuss Website Launch →
Before you pay: Scope, deliverables, price, revisions and any third-party costs are confirmed in writing first. No long-term contract is required for these one-off packages, and nothing goes live without your approval. Advertising spend, hosting and paid software are separate where required. No guaranteed lead volume or revenue is promised.

Which option suits you?

Answer three questions. Get a starting point.

This is a guide, not an automated sales decision. The free review comes first, then Blackstone confirms the smallest scope that solves the problem.

1. What is the main problem?
2. How much do you want Blackstone to implement?
3. Do you already have a usable website?
Portrait of Jade Payne
Jade Payne Founder — Blackstone Marketing
NZ-based Founder-led Direct contact

Who you’re actually working with

You’ll deal directly with me.

Hi, I’m Jade, the founder of Blackstone Marketing. I built Blackstone around a simple idea: a business website should do more than look professional — it should make it easier for the right customer to understand the offer, trust the business and take the next step.

At this stage, I work directly on every Blackstone project. There is no account-manager handoff and no pressure to buy a larger package than you need. I’ll show you what I think should change, explain why, confirm the scope and price in writing, and only build what we have agreed.

I’d rather earn trust by showing the thinking first. That’s why the 3-point review is free, why the examples on this site are clearly labelled, and why nothing goes live without your approval.

Clear scopeKnow what is included before work starts. Direct communicationYou’re speaking with the person doing the work. No invented resultsRecommendations are based on what we can actually see and verify.
Send Jade your website →

Common questions

Know what happens before you enquire.

Clear answers reduce uncertainty and make it easier for the right client to take the next step.

No. If the existing site is solid, Blackstone can improve specific pages, lead capture and conversion flow. A rebuild is only recommended when the current platform or presentation is genuinely holding the business back.
A short practical review identifying three areas Blackstone would investigate first, why they matter and what we would change. There is no obligation to proceed.
No. Results depend on the offer, market, competition, traffic, budget and sales follow-up. Blackstone focuses on building and measuring a stronger system rather than promising outcomes we cannot control.
Ownership and access are confirmed in the project agreement. The aim is to leave the client with clear access to the final deliverables rather than creating unnecessary lock-in.
Not automatically. One-off builds are priced separately from any optional ongoing management, software, hosting or advertising costs.
It depends on scope, access and client feedback. A realistic delivery window is confirmed before the project begins rather than using one generic promise for every client.

Ready when you are

Show us the website. Tell us what you want to improve.

We’ll start with the situation in front of us rather than forcing the business into a pre-written marketing formula.

[email protected]

Project enquiry

Your enquiry is sent directly to Blackstone — no email app required.

Thanks — your project enquiry has been sent. We’ll reply by email.
Get a free 3-point review →